VICKY SHAUGHNESSY

Creative Direction for the Canada Goose x Reformation collaboration.

This partnership was created to target a new female consumer base by partnering with the eco-concious fashion brand. The campaign leaned into the feminine and light-hearted tone of the Reformation brand, while still enabling the Canada Goose consumer to thrive in the world outside.

Content was shared between brands and lived across web, social, print and digital paid media.

Photo/Director: Olivia Malone
DOP: Jonathan Heller
Styling: Naomi Miller
Hair: Braydon Nelson
Makeup: Deanna Hagan