Creative Direction, Social Content Production and Post Production by Métier Creative for Stuart Weitzman.

Looking to break out of their traditional, owned content, Stuart Weitzman wanted a fresh, streetstyle approach to their social presence.

Creative Direction, Launch Strategy and Design by Métier Creative for Versed, a clean-beauty skincare brand.

The goal was to define the brand’s democratic approach to skincare on social, and create a disruptive teaser campaign to launch them into the market (and 1,400+ Target stores nationwide).

Creative Direction and Social Content Production & Post Production by Métier Creative for The Miami Design District.

Through quarterly content shoots with various tenants (from luxury fashion to the best new restaurants and art galleries) and monthly editorial content calendars, the Miami Design District has become re-energized and re-imagined into a must-see destination for locals and tourists alike.

Creative Direction, Social Content Production and Post Production by Métier Creative for Cindy Crawford’s Meaningful Beauty skincare brand.

Cindy was looking to build her social presence with custom content that felt more lifestyle, social-first and unique to her brand.

Content Strategy, Creative Direction, Content Production by Métier Creative for Playboy.

Having recently relaunched with a female and LGBTQIA-led editorial who reimagined their mission; to create a culture where all people have the right to pursue pleasure, Playboy needed to reshape its narrative and legacy. For #TheSpeechIssue, Métier created a visual ecosystem and set of motion assets that celebrated their progressive future – eventually shared by the issue’s many stars, most notably Lizzo and Travis Scott.

Creative Direction, Social Content Production and Post Production by Métier Creative for Augustinus Bader, a luxury, celebrity-cult skincare brand.

Creating an elevated and luxurious aesthetic for the scientific brand on social while keeping skin in it’s purest form – no retouching – was the mandate for this project.

Creative Direction for Launch Campaigns, Social Content Production and Post Production by Métier Creative for Dr. Dennis Gross, a renowned NYC dermatologist skincare brand.

Dr. Dennis Gross wanted to refresh their identity with a modernized look and feel for future product launches, campaigns, content production and more. Along with a revived, social-friendly visual language for both online, offline, and retail partners, the new direction gave relatability to the brand while still remaining true to it’s dermatologist-founded, science-backed credibility.

Creative Direction, Social Content Production and Post Production by Métier Creative for Rita Hazan NY.

Celebrity hair colourist Rita Hazan wanted to increase engagement on her social channels and boost awareness around her newly launched product line. A series of content shoots yielded modernized, relevant content that not only featured her products, but also showcased her unparalleled colour work in a social-first, lifestyle setting.

Creative Direction for Packaging Design by Métier Creative, for Glamsquad’s new GSQ line of beauty products and tools for CVS.

GSQ wanted to disrupt the drugstore beauty aisle with a social-first, premium-retailer-worthy visual direction for their CVS diffusion line, sold in hundreds of CVS stores across North America.

Campaign Development and Packaging Design by Métier Creative for Saie Beauty.

To Laney Crowell, the beauty market was missing a clean beauty brand that was as stylish as it was effective. In a world of fatigued beauty consumers, Métier developed an umbrella concept #SaieLaVie — spanning from the teaser through to hand-delivered mailers to tell a lifestyle story of effortlessly clean beauty that’s as good on you as it is for you.

Creative Direction, Social Content Production and Post Production by Métier Creative for Bliss.

Bliss was looking to bring a more authentic, lifestyle aesthetic to their social channels. This content shoot harnessed that youthful, carefree-yet-conscious feeling that Bliss embodies.

Creative Direction, Casting and Design for the Pink Tartan S/S 2017 Campaign.

Rebranding exploration for Canadian womenswear label Pink Tartan. Included new visual identity, garment labels, hangtags, packaging and production materials.

Concept Development, Art Direction and Layout Design for Fashion Magazine, October 2007.

Advertising & Design Club of Canada Award
Silver, Art Direction of a Single Magazine Article

Creative Direction and Design for the Pink Tartan F/W 2015 Campaign shot by Walter Chin.

Creative Direction and Product Styling for The Hudson’s Bay Company Holiday Beauty Campaign.

Creative Direction and Design for the Pink Tartan S/S 2015 Campaign shot by Walter Chin.

Concept Development, Art Direction and Layout Design for Fashion Magazine’s 6th Annual Reader’s Choice Beauty Awards.

Advertising & Design Club of Canada Award
Merit, Art Direction of a Single Magazine Article

Creative Direction, Typography Direction and Layout Design for The Hudson’s Bay Fall Fashion Campaign.

Concept Development, Art Direction and Styling for The Hudson’s Bay Fall Beauty Campaign

Creative Direction, Typography Direction and Layout Design for The Hudson’s Bay Contemporary Campaign featured in Flare magazine.

Concept Development, Art Direction and Layout Design for Fashion Magazine, September 2007.

Advertising & Design Club of Canada Award
Gold, Art Direction of a Single Magazine Article