VICKY SHAUGHNESSY
creative direction + design
Campaign Strategy and Creative Direction for Canada Goose Summer 24.
As a prominent colder-weather brand, Canada Goose was looking to break through to their consumer in the warmer months with a collection of lighter-weight pieces for summer. The campaign was inspired by the arctic summer experience in northern regions, where the sun never completely sets and the long days create an Eternal Summer. Content lived across web, social, OOH, print and digital paid media.
Photo + Director: Stephen Kidd
Styling: Alex Harrington
Hair: Peter Gray
Makeup: Francelle Daly
